My husband and I took a big trip in June. The longest we’ve ever taken. We went to England and Ireland– it was a fantastic trip. I had no plans on “working” while there because we were traveling with backpacks and moving from inn to inn every night or two. Hauling recording equipment around with us was just not something I wanted to do or was even feasible. This was a vacation after all.
Yeah, I know, when you own your own business, you never REALLY stop working. Buuuuut….there was no reason I couldn’t do some marketing while there. I carry business cards with me everywhere I go when at home, so it was a no-brainer to take cards with me on this trip.
Everyone I meet is a potential client. That doesn’t mean that I attack everyone I meet and start telling them about what I do and asking them to hire me to do their voiceovers. My husband and I like to chat with people. It doesn’t matter about what, it’s just fun meeting folks and chatting. Sometimes the conversation goes down the path of talking about what I do, IF they ask me.
Sometimes it doesn’t and is more about them.
And sometimes it is just about Fungi the dolphin out in Dingle Bay, or about the sale rack in the outdoor clothing store in downtown Dingle. I started chatting with a woman and her daughter in that store, who turned out to be from Oklahoma. Her husband and son came over as well as my husband. We stood and talked about our respective travels for about 30 minutes before the husband asked what we each do for a living. He was fascinated by what I do and asked if I had a card because he thought his company might have a need for my services at some point. He gave me his card as well and I emailed him as soon as we arrived back home.
We have corresponded a couple of times and now I am on his radar. All from a conversation in a shop in downtown Dingle on vacation. Always marketing.